I like figuring out what people actually need, then building it.

I started out as a civil engineer. Then I founded a startup, Invisible Boyfriend, and went on to lead product teams at Zillow and Uber.

The thread through all of it: talk to the people you’re building for, find what really matters to them, and build the simplest thing that gets it done.

Now I’m independent. I build my own tools, write about what I learn, and work with a few companies on problems I know well.

On the workbench

What I’m building right now, and why.

In progress

VibeFlow

I have ADHD. Most tools fight how my brain works, so I’m building one that lets me think out loud and keeps up. Visit myvibeflow.com

Apple Watch and iPhone app

Stardate

My best ideas show up when I can’t type. Tap the star, say it, and the note is written down and kept private on your phone. Visit stardateapp.com

Work in progress

Wonder Map

I wanted a reading companion that never spoils the book. It maps the characters and how their stories move, but only up to the chapter you’ve read.

Working together

Most of my client work falls into four areas: vision and strategy, customer discovery and understanding value, product strategy and prioritization, and putting AI tools to work, since I build with them every day.

I’d rather promise a small first step and do more than expected than pitch a big transformation. If that sounds right to you, send me a note.

[email protected]